Got a video production FAQ?

Here are our most popular FAQs. If you have a question not mentioned, call us on 07903070456

‍How much does video production cost?

Let's start with the question we get asked the most! For video, the answer depends on several things, for example:

‍Whether we're filming in one location or several

How long do we need to allow for filming, and how large a crew do we need

How complex the edited video is – especially if it involves animated elements

Whether we're producing a single video or several related videos

Most importantly, we work with clients who have a range of budgets, so we can find a solution whatever your requirements. Contact us today to discuss your options before providing a detailed proposal and cost breakdown.

‍What does the video production process involve?

Every project is different, but broadly speaking, the production process can be broken down into three phases:

‍Pre-production: This is when we work with you to learn all about your business and define what you need from video. Some of the questions we might explore are:

Who is your target audience?

On what platforms do you want to publish?

What are the key messages you want to communicate?

‍From there, we'll create a video outline and/or detailed script, confirm budgets and arrange any filming dates with you.

‍Production: This is the bit most people think of when creating videos. Our crew will capture all the required footage – such as interviews, event footage or product demonstrations. We might film at your premises or other locations relevant to the video messages.

‍Post-production: Once we've captured all the footage, we'll get to work on the edit, crafting the footage into a coherent narrative and adding graphics, titles and music as appropriate. You'll have a chance to review one or more drafts and give feedback before everything is finalised.

‍How large is your crew for filming?

This depends on the type of job. We can provide a self-shooting videographer for simple talking heads interviews or case studies, who will work alone to capture all the necessary footage. However, our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively. We may also recommend extra crew members for more complex filming requirements, such as additional camera operators, sound recordists, or drone operators. These will all be costed separately in our quote.

‍How much input do you require from us?

As a starting point, we'll arrange a face-to-face meeting or ask you to fill out a short questionnaire to help us understand the project requirements. From there, you can have as much or as little input into the scripting, filming and editing as you'd like. In any case, we'll keep you informed at every step of the process.

‍What about graphics and branding?

We'll create any motion graphics required for the video alongside the filming. These could range from a simple animated logo to a series of stylish infographics. We always use graphics to complement rather than complicate the video's message.

‍Do you add voiceovers and music?

Not every project requires a voiceover, but when it does, we can provide you with a range of different voiceover samples to choose from, and we'll take care of the rest. When a background music track is required, we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.

‍Can you add subtitles to your videos?

Adding subtitles is an increasingly common request, and we're able to offer two options. We can either add subtitles directly to the video (so they always appear no matter when or how the video is accessed) or provide a separate subtitle file that can be uploaded to YouTube and other platforms alongside the video. This allows you to toggle the subtitles on and off and have several subtitle files in different languages for one video.

‍What kind of equipment do you use?

We film everything on professional broadcast-quality 4K video cameras and use additional equipment – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new equipment and software to keep up-to-date with the rapidly changing standards of the industry.

‍In what format will I receive my video files?

We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However, we're happy to convert these into pretty much any other format free of charge.

‍Do you keep copies of your projects?

We generally keep backup copies of any footage and project files for a minimum of two years. We're happy to revisit and update older projects, such as changing your branding or updating facts and figures about your business. If there are concerns about data sensitivity, we're happy to delete all our media copies after completing the project.

‍Can you make our video go 'viral'?

There's no guarantee of what makes video content go 'viral', and we'd be wary of any organisation that promises to achieve this. However, we're happy to offer advice on distributing your content to the broadest possible audience. We can recommend some of our trusted collaborators who specialise in SEO and social media if you want to explore this further.

‍Do you create interactive content?

‍Not all of our projects are 'traditional' video or animation. In the past few years, we've created phone apps, clickable animations, and interactive training courses where the viewer determines the storyline's outcome. We're more than happy to take a brief and provide costs and advise where we think the project would benefit from additional expertise from our partner agencies.